Minimalist Pendant Lamp by Joongho Choi

Belt Drive P is a minimal pendant lamp created by Seoul-based designer Joongho Choi. The belt drive series combines the characteristics and behavior of the belt used in fashion, and is characterized by the ability to adjust various angles to suit the user’s application. We wanted to create the structure of the lighting and the uniqueness of the combination through the combination of the different functional parts and different material combinations including the structure of the belt. The combination of the image and structural form of the belt, which is often used in street fashion, was inspired by a street fashion pictorial that utilizes the contrast of colorful fashion on an industrial looking background.