Apple opened its new Foster + Partners-designed store on Paris’s Champs-Élysées.
From the architects: This layered transference of scale and style allows visitors to appreciate the history of the location, as they pass through the display areas in different rooms, catching framed glimpses of the historic fabric from the contemporary spaces and vice-versa.
Fosters’ head of studio Stefan Behling said: This is one of the most unique Apple flagships is the world, located along the world’s most beautiful avenue. In true Parisian style, it is rich in texture and envelopes a range of experiences that stimulate your senses. As a place that inspires creativity, I love the fact that this was previously home to the aviation genius Alberto Santos-Dumont.
Apple’s chief design officer Jonathan Ive said: My collaboration with Foster + Partners is now in its 10th year and I am thrilled we have completed such a special project together. I love Paris. The charm and allure of the city are encapsulated by the scale and energy of the Champs-Élysées, and Apple Champs-Élysées is an extension of that vitality, wrapped within a historic envelope, with a careful juxtaposition of new and old.
Photographer: Nigel Young.
