Recently opened Hotel Adriatic in Rovinj (Croatia) was redesigned by the talented creatives at 3LHD Architects. While reshaping the interior design of the hotel the architects mixed modern design with inspiring art. The building housing the hotel was designed in 1913, and was one of the first hotel in the region.
By a comprehensive reconstruction and a collective effort of creative artists from Croatia, Slovenia, Austria, Italy, Germany and France, gathered around 3LHDs concept, the hotel was transformed into a luxurious focal point of the city. Traditional, authentic historical appearance was maintained in the exterior, while the new interior designed by Studio Franić Šekoranja with 3LHD is visually lavish, eclectic, modern, classic and elegant, with an abundance of texture, shades and colours. When designing the interior concept the emphasis was placed on creating the atmosphere and aesthetics rather than the restoration of the original interior. The main characteristic of the interior is site-specific art installations, complemented with smaller works that are placed throughout the space, whose authors are well-known international artists. The entire hotel art collection consists of more than a hundred pieces of museum value which will be enjoyed by curious guests looking for a different experience. The artists and art pieces were selected by curator Vanja Žanko. The artists used various media and were united on the project by an active wish for a deeper connection with the space and activation of locality and its heritage value. The creation of site-specific art works required a constant fine-tuning and testing of their own practice from the artists, and the work on this hotel represented a true collaborative challenge for all of the participants.
Each area in the hotel was treated individually and emanates a different atmosphere: the brasserie is comfortable, in Mediterranean shades and intertwined with the scenery, black hallways are illuminated by artistic light installations leading to white and airy rooms overlooking urban life of the old town. Dark mirrors on bathroom room walls negate space and make classic rectangular ground-plans “anti-classic”. – from 3LHD Architects.