Ficurini Concept Store in Afytos, Greece by Normless Architecture Studio

Nestled among little stones houses in the alleys of a small beachside village of Afytos, is the new concept store “Ficurini” where greek designers can showcase their products.

Blending in with the scenic setting and the local architecture, the new space is underpinned by a minimal aesthetic.

Having chosen a monastic approach in the design of both the exterior and interior of the space, with sculpted arches dominating the space, the architects have eschewed any decorative elements, creating a simple, yet strong backdrop for the diverse products of the store.

The selection of earth toned colours and the textural richness of natural materials like mortar, wood and marble are prevalent in the design, contrasting the metal details on display stands, clothes rack and lighting fixtures. The monolithic marble volumes scattered in the oblong space and the bespoke lighting enhance the almost primitive aesthetic.

Photo by George Sfakianakis