{"id":41614,"date":"2019-09-05T11:15:04","date_gmt":"2019-09-05T11:15:04","guid":{"rendered":"https:\/\/www.sohomod.com\/blog\/?p=41614"},"modified":"2025-02-14T19:37:37","modified_gmt":"2025-02-14T19:37:37","slug":"how-a-business-can-generate-affordable-leads-from-their-website","status":"publish","type":"post","link":"https:\/\/www.sohomod.com\/blog\/how-a-business-can-generate-affordable-leads-from-their-website\/","title":{"rendered":"How a Business Can Generate Affordable Leads from their Website"},"content":{"rendered":"<p>Whether you\u2019re offering tasteful furnishings for houses and apartments or you\u2019re a service provider like a plumber, finding new customers is always difficult and expensive. If you\u2019re a smaller operation \u2013 perhaps as a plumber where you take last-minute appointments \u2013 there might not be anyone to answer queries while you\u2019re on-call. This can lead to lost customers, which few businesses can afford. <\/p>\n<div id='gallery-1' class='gallery galleryid-41614 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2265\" height=\"1500\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo.jpeg 2265w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1536x1017.jpeg 1536w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-2048x1356.jpeg 2048w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-332x220.jpeg 332w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-664x440.jpeg 664w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-688x456.jpeg 688w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1376x911.jpeg 1376w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1045x692.jpeg 1045w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1400x927.jpeg 1400w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1920x1272.jpeg 1920w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-300x199.jpeg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-768x509.jpeg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1024x678.jpeg 1024w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-750x497.jpeg 750w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2019\/09\/photo-1140x755.jpeg 1140w\" sizes=\"auto, (max-width: 2265px) 100vw, 2265px\" data-full-width=\"2265\" data-full-height=\"1500\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Market Online to Attract Visitors<\/strong><\/p>\n<p>A business can use different online marketing methods to attract new people to their website. This could be through online advertising or subtler promotional activity on home improvement forums (in the case of a furnishing company) or home repairs (for a plumber). <\/p>\n<p>It\u2019s important to determine what the time investment and business expenses will be for this marketing endeavor. When measuring the average order value (or <a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value\" rel=\"noopener noreferrer\" target=\"_blank\">lifetime value of the customer<\/a>) against the costs incurred by the business to find the new customer, this gives a better idea about whether the activity is profitable or not. <\/p>\n<p><strong>Managed Online Chat for Per Lead Opportunities<\/strong><\/p>\n<p>When a business selects a <a href=\"https:\/\/www.pittsburghplumbingservices.com\/blog\/what-is-home-service-back-office-or-hsbo\/\" rel=\"noopener noreferrer\" target=\"_blank\">Home Service Back Office<\/a> (HSBO) provider, they\u2019ve chosen to get a chat service where a third-party representative will live chat with visitors to their website. <\/p>\n<p>The idea with this type of provider is that they can become familiar enough with your business to represent it in the first instance for website visitors. Engaging them in short conversations, they can discover what product or service that they\u2019re interested in and provide useful information, where appropriate. This operates day or night, late evening or in the wee hours. <\/p>\n<p>The HSBO operates on a per lead basis. This means that they receive a payment from the website owner when they have found a new potential customer and forward that \u2018lead\u2019 onto the company to get in touch with the person or company directly. <\/p>\n<p><strong>Understanding the Cost of Acquisition Correctly<\/strong><\/p>\n<p>Clearly, the cost to acquire a new customer mustn\u2019t exceed their value. For companies with deeper pockets, they can view the cost to acquire a customer vs their lifetime value (Amazon.com does this). <\/p>\n<p>However, for companies that only have so much working capital or money to devote to marketing, the return on the investment must be faster. For these businesses, their first order from the new customer must provide sufficient profit to, at least, cover their acquisition costs in full. <\/p>\n<p>Without significant additional investment or borrowing to fund expansion, companies must often place restrictions on how much they can spend on marketing. As such, better marketing ensures a faster return through new sales to effectively recycle the marketing budget repeatedly. With less funding available for marketing purpose to expand the customer base and sales volume, companies should focus greater attention on marketing efforts where the results are quicker. That way, they can do more with less. <\/p>\n<p>For businesses that wish to increase sales, other than selling more to existing customers, they cannot get away from customer acquisition. Whether a furnishing specialist, a plumber or another business altogether, finding smart ways to bring in new customers affordably is enormously important. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re offering tasteful furnishings for houses and apartments or you\u2019re a service provider like a plumber, finding new customers is always difficult and expensive. If you\u2019re a smaller operation \u2013 perhaps as a plumber where you take last-minute appointments \u2013 there might not be anyone to answer queries while you\u2019re on-call. This can lead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","format":"standard","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-41614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a Business Can Generate Affordable Leads from their Website - Sohomod Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sohomod.com\/blog\/how-a-business-can-generate-affordable-leads-from-their-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Business Can Generate Affordable Leads from their Website\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re offering tasteful furnishings for houses and apartments or you\u2019re a service provider like a plumber, finding new customers is always difficult and expensive. 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