{"id":36485,"date":"2018-12-17T12:01:59","date_gmt":"2018-12-17T12:01:59","guid":{"rendered":"https:\/\/sohomod.com\/blog\/?p=36485"},"modified":"2025-02-19T19:24:39","modified_gmt":"2025-02-19T19:24:39","slug":"southern-flame-by-willowlamp","status":"publish","type":"post","link":"https:\/\/www.sohomod.com\/blog\/southern-flame-by-willowlamp\/","title":{"rendered":"Southern Flame by Willowlamp"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-36485 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"563\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0.jpg\" class=\"attachment-full size-full\" alt=\"Southern Flame by Willowlamp\" aria-describedby=\"gallery-1-36486\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0.jpg 845w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0-300x200.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0-768x512.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0-225x150.jpg 225w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0-750x500.jpg 750w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" data-full-width=\"845\" data-full-height=\"563\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-36486'>\n\t\t\t\tSouthern Flame by Willowlamp\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Willowlamp<\/strong> partnered up with South Africa\u2019s top platform for collectible design, Southern Guild, to showcase Creative Director, Adam Hoets latest piece \u2013 <strong>Southern Flame<\/strong>. <\/p>\n<p>From the designers: <em>Part art, part <a href=\"https:\/\/www.sohomod.com\/decor\/lamps.html\">lighting<\/a>, part mystery, willowlamp\u2019s products conjure a sense of the extraordinary. The same can be said of the design company\u2019s latest creation, a spectacular wall-mounted chandelier entitled Southern Flame. South Africa\u2019s top platform for collectible design, Southern Guild, commissioned willowlamp Creative Director Adam Hoets to create the limited edition piece for its 10th-anniversary showcase, \u201cExtra Ordinary\u201d. Featuring artists and designers from a range of disciplines, this highly curated show runs until 16 April 2018 at Cape Town\u2019s GUILD Gallery.<\/p>\n<p>Southern Guild represents the best in locally made limited-edition design and exhibits locally and internationally, at respected events like Design Days, Collective Design Fair and Design Miami. For \u201cExtra Ordinary\u201d, Southern Guild challenged artist-designers to expand their resources, crossing into other mediums, disciplines, tools and technologies. Hoets seized the opportunity to develop a daring interpretation of a wall sconce that upends the concept of both the traditional chandelier and wall-mounted lighting.<\/p>\n<p>\"This piece is primarily a work of art rather than a chandelier or a light installation,\u201d says Hoets. The concept stemmed from a challenge issued by Southern Guild co-founder Julian McGowan. \u201cHe challenged me to design a chandelier that totally turned the idea of a chandelier on its head. Something about the idea struck a chord and my mind could not let go of it.\"<\/p>\n<p>Southern Flame is a monumental piece that draws on a range of artistic influences. These include Surrealism, pure geometry and Mandala motifs, which are found throughout the willowlamp collections. The Mandala includes forms derived from a combination of Islamic patterns and pure geometry, and is a source of inspiration for Hoets.<\/p>\n<p>The result is a complex and multi-faceted wall-mounted design that stretches from floor to ceiling. Southern Flame seems to both rise like a fire, Hoets explains, and \"melt down onto the floor like the clocks in Salvador Dali\u2019s Surrealist paintings\u2026I imagined it as a crystalline portal from another dimension.\"<\/p>\n<p>While the concept is innovative, the materials used in Southern Flame are the same as in willowlamp\u2019s other products. The upper frame is laser-cut stainless steel. Various brass, copper and smoke-coloured ball-chains hang over a hundred suspended LED lamps. The main difference, Hoets says, is the detail. \"Each chain had to be precisely located and there were over 10 000 individual pieces of chain.\"<\/p>\n<p>With its striking blend of colour, warmth and pure geometry, Southern Flame triumphs as a piece of collectible design and is available exclusively through Southern Guild.<\/em><\/p>\n<p>Photography by Hayden Phipps<\/p>\n<div id='gallery-2' class='gallery galleryid-36485 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"787\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_1.jpg\" class=\"attachment-full size-full\" alt=\"Southern Flame by Willowlamp\" aria-describedby=\"gallery-2-36487\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_1.jpg 845w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_1-300x279.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_1-768x715.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_1-161x150.jpg 161w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_1-750x699.jpg 750w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" data-full-width=\"845\" data-full-height=\"787\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-36487'>\n\t\t\t\tSouthern Flame by Willowlamp\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"1093\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2.jpg\" class=\"attachment-full size-full\" alt=\"Southern Flame by Willowlamp\" aria-describedby=\"gallery-2-36488\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2.jpg 845w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2-232x300.jpg 232w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2-768x993.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2-792x1024.jpg 792w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2-116x150.jpg 116w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_2-750x970.jpg 750w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" data-full-width=\"845\" data-full-height=\"1093\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-36488'>\n\t\t\t\tSouthern Flame by Willowlamp\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"563\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3.jpg\" class=\"attachment-full size-full\" alt=\"Southern Flame by Willowlamp\" aria-describedby=\"gallery-2-36489\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3.jpg 845w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-332x221.jpg 332w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-664x442.jpg 664w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-688x458.jpg 688w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-300x200.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-768x512.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-225x150.jpg 225w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_3-750x500.jpg 750w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" data-full-width=\"845\" data-full-height=\"563\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-36489'>\n\t\t\t\tSouthern Flame by Willowlamp\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Willowlamp partnered up with South Africa\u2019s top platform for collectible design, Southern Guild, to showcase Creative Director, Adam Hoets latest piece \u2013 Southern Flame. From the designers: Part art, part lighting, part mystery, willowlamp\u2019s products conjure a sense of the extraordinary. The same can be said of the design company\u2019s latest creation, a spectacular wall-mounted [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","format":"standard","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[2],"tags":[697,1402,1403,2057,4217],"class_list":["post-36485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamps-lights","tag-lamp","tag-lighting","tag-lights","tag-light","tag-willowlamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Southern Flame by Willowlamp - Sohomod Blog<\/title>\n<meta name=\"description\" content=\"Willowlamp partnered up with South Africa\u2019s top platform for collectible design to showcase Creative Director, Adam Hoets latest piece \u2013 Southern Flame.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sohomod.com\/blog\/southern-flame-by-willowlamp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Southern Flame by Willowlamp\" \/>\n<meta property=\"og:description\" content=\"Willowlamp partnered up with South Africa\u2019s top platform for collectible design, Southern Guild, to showcase Creative Director, Adam Hoets latest piece \u2013 Southern Flame.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sohomod.com\/blog\/southern-flame-by-willowlamp\/\" \/>\n<meta property=\"og:site_name\" content=\"Sohomod Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T12:01:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T19:24:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sohomod.com\/blog\/wp-content\/uploads\/2018\/12\/southern_flame_0.jpg\" \/>\n<meta name=\"author\" content=\"Sohomod Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Southern Flame by Willowlamp\" \/>\n<meta name=\"twitter:description\" content=\"Willowlamp partnered up with South Africa\u2019s top platform for collectible design, Southern Guild, to showcase Creative Director, A. 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