{"id":25157,"date":"2016-05-16T05:15:16","date_gmt":"2016-05-16T10:15:16","guid":{"rendered":"http:\/\/www.sohomod.com\/blog\/?p=25157"},"modified":"2016-05-16T05:15:16","modified_gmt":"2016-05-16T10:15:16","slug":"thisispaper-studio-creates-minimal-interior-for-first-standalone-design-store","status":"publish","type":"post","link":"https:\/\/www.sohomod.com\/blog\/thisispaper-studio-creates-minimal-interior-for-first-standalone-design-store\/","title":{"rendered":"Thisispaper Studio Creates Minimal Interior for First Standalone Design Store"},"content":{"rendered":"
Design office Thisispaper Studio used clean white surfaces and simple birch plywood furniture to transform a Soviet-era dental clinic in Warsaw into a space for its first shop.<\/p>\n
The Warsaw-based multidisciplinary studio, which is made up of designers Zuzanna Gasior and Aleksandr Zacharow, aimed to create a quiet but informal space to sell Thisispaper products, books, and Japanese tea.<\/p>\n
The designers wanted the store to be an extension of the brand, which favours a minimal aesthetic. To achieve this, they chose natural materials and a muted colour palette.<\/p>\n
\"We try to keep our digital and print projects \u2013 a magazine and a blog \u2013 in a simple and clean aesthetic,\" Gasior told Dezeen. \"We truly wanted to keep this atmosphere in our shop as well.\"<\/p>\n
\"That is why we decided to use some plants and natural materials; it makes this space more informal and human,\" she added.<\/p>\n
The shop is located next to the duo's studio, and both spaces have grey-painted facades with large windows that open onto the street.<\/p>\n
Inside the store, the existing floor was covered with a transparent resin floor to give the space a \"raw feeling\", but birch plywood furniture was used to warm up the space.<\/p>\n
\"We didn't want to lose ourselves in a completely new project, that is why we decided to leave the residue of the building in this interior as a kind of reminiscence of the previous surrounding,\" said Gasior.<\/p>\n
The main element of the interior is a shelving unit designed in collaboration with Polish furniture company Tyklo, which extends over the entire back wall.<\/p>\n
The shelves all slot into place without the need of any additional fixings. They all have white outer surfaces, contrasting with the exposed wooden edges.<\/p>\n
A stereo by German industrial designer Dieter Rams' enables customers to choose from a curated selection of vinyls.<\/p>\n
Photography is by Maja Wirkus.<\/p>\n","protected":false},"excerpt":{"rendered":"
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