{"id":14365,"date":"2015-04-13T11:44:54","date_gmt":"2015-04-13T16:44:54","guid":{"rendered":"http:\/\/www.sohomod.com\/blog\/?p=14365"},"modified":"2015-04-13T11:44:54","modified_gmt":"2015-04-13T16:44:54","slug":"life-size-collection-by-lzf","status":"publish","type":"post","link":"https:\/\/www.sohomod.com\/blog\/life-size-collection-by-lzf\/","title":{"rendered":"Life-Size Collection by LZF"},"content":{"rendered":"<p><strong>LZF<\/strong>, the Spanish company specializing in wood veneer lighting, presents its new <strong>Life-Size<\/strong> collection at <strong>Euroluce<\/strong> in Milan, from 14th to 19th April. <!--more--><\/p>\n<div id=\"attachment_14366\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-1.jpg\" alt=\"Koi Fish by Inocuo The Sign for LZF\" width=\"1200\" height=\"800\" class=\"size-full wp-image-14366\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-1.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-1-300x200.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-1-768x512.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-1.jpg\">Koi Fish by Inocuo The Sign for LZF<\/a><\/p><\/div>\n<p>This collection of sculptural pieces is born out of the desire of LZF\u2019s founders, <strong>Mariv\u00ed Calvo<\/strong> and <strong>Sandro Tothill<\/strong>, to collaborate and innovate via daring projects with artists and craftsmen of different disciplines.<\/p>\n<div id=\"attachment_14367\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2.jpg\" alt=\"Koi Fish by Inocuo The Sign for LZF\" width=\"1200\" height=\"800\" class=\"size-full wp-image-14367\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-332x221.jpg 332w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-664x443.jpg 664w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-688x459.jpg 688w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-1045x697.jpg 1045w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-300x200.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-768x512.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-2.jpg\">Koi Fish by Inocuo The Sign for LZF<\/a><\/p><\/div>\n<p>The story of the Life-Size collection started a few years ago when Mariv\u00ed and Sandro had been studying a new way of diffusing light through the use of overlapping rectangular squares of wood veneer. They then put on a show using illuminated walls made up of over 4000 pieces of wood. The effect of these walls reminded them of the scales of a fish, hence the dubbing of this effect Koi Fabric.<\/p>\n<p>Later in New York, in collaboration with <strong>Inocuo The Sign<\/strong>, a Motion Graphics film recreated a three-dimensional Koi inspired by the translucent scale fabric with which Mariv\u00ed and her team at LZF were working on, with such passion. As related by the creative team at LZF Lamps: \u201cafter dozens of sketches, Koi began taking on a recognisable shape. At the film presentation at Euroluce in Milan in 2011, we fell in love with the character created by Inocuo The Sign, so the next phase was inevitable: we had to try to recreate the Koi character from the film short into something tangible, a real life size illuminated light fixture that defied gravity\u201d.<\/p>\n<p>Five years later, LZF finally unveils the result of their intensive technical research, working hand in hand with a variety of craftspeople and artists to present their new creation, at the crossroads between art and design, to people with an interest in unique pieces. Thus, Koi Fish is the first piece of the Life-Size Collection, an innovative collection of unique sculptural creations. In pavilion 11, stand C22 at Euroluce in Milan, <strong>Koi Fish<\/strong> will be joined by other pieces from the new collection, such as the <strong>Funny Farm<\/strong> animals by the illustrator <strong>Isidro Ferrer<\/strong> and <strong>Dandelion<\/strong> by <strong>Burkhard D\u00e4mmer<\/strong>, among others.<\/p>\n<div id=\"attachment_14368\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-3.jpg\" alt=\"Koi Fish by Inocuo The Sign for LZF\" width=\"1200\" height=\"1733\" class=\"size-full wp-image-14368\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-3.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-3-208x300.jpg 208w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-3-768x1109.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-3-709x1024.jpg 709w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-3.jpg\">Koi Fish by Inocuo The Sign for LZF<\/a><\/p><\/div>\n<div id=\"attachment_14369\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-4.jpg\" alt=\"Koi Fish by Inocuo The Sign for LZF\" width=\"1200\" height=\"852\" class=\"size-full wp-image-14369\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-4.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-4-300x213.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-4-768x545.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-4-1024x727.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-4.jpg\">Koi Fish by Inocuo The Sign for LZF<\/a><\/p><\/div>\n<div id=\"attachment_14370\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-5.jpg\" alt=\"Koi Fish by Inocuo The Sign for LZF\" width=\"1200\" height=\"1733\" class=\"size-full wp-image-14370\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-5.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-5-208x300.jpg 208w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-5-768x1109.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-5-709x1024.jpg 709w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-5.jpg\">Koi Fish by Inocuo The Sign for LZF<\/a><\/p><\/div>\n<div id=\"attachment_14371\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-6.jpg\" alt=\"Koi Fish by Inocuo The Sign for LZF\" width=\"1200\" height=\"852\" class=\"size-full wp-image-14371\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-6.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-6-300x213.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-6-768x545.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-6-1024x727.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-6.jpg\">Koi Fish by Inocuo The Sign for LZF<\/a><\/p><\/div>\n<div id=\"attachment_14372\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-7.jpg\" alt=\"Elephant by Isidro Ferrer for LZF\" width=\"1200\" height=\"852\" class=\"size-full wp-image-14372\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-7.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-7-300x213.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-7-768x545.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-7-1024x727.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-7.jpg\">Elephant by Isidro Ferrer for LZF<\/a><\/p><\/div>\n<div id=\"attachment_14373\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-8.jpg\" alt=\"Fish by Isidro Ferrer for LZF\" width=\"1200\" height=\"852\" class=\"size-full wp-image-14373\" srcset=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-8.jpg 1200w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-8-300x213.jpg 300w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-8-768x545.jpg 768w, https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-8-1024x727.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.sohomod.com\/blog\/wp-content\/uploads\/2015\/04\/lzf-8.jpg\">Fish by Isidro Ferrer for LZF<\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LZF, the Spanish company specializing in wood veneer lighting, presents its new Life-Size collection at Euroluce in Milan, from 14th to 19th April.<\/p>\n","protected":false},"author":1,"featured_media":14367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[2],"tags":[962],"class_list":["post-14365","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-lamps-lights","tag-lamps","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Life-Size Collection by LZF - Sohomod Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sohomod.com\/blog\/life-size-collection-by-lzf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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