The use of new technologies inspired the design of this Ego armchair by Alegre Design for B&V. With the possibility of holding a tablet, changing its position or resting one arm only are new concepts for contract spaces. Futhermore, we needed a wide adjustable capacity which allowed the user to shift through the combination of different models. The design, displays a wide range of very flashy and attractive colours, fabrics and textures. In its manufacturing process, with a very small investment, a lot of models can be created shifting through the various possible combinations . The product is this assimetryical seat which will surely draw attention, no matter how you look at it.